NOT KNOWN DETAILS ABOUT BUG ZAPPER

On the list of sides into a brand's id is self-impression: How just one brand-shopper portrays their ideal self – how they would like to look and behave; what they aspire to – brands can focus on their messaging appropriately and make the brand's aspirations reflect theirs. According to Kapferer (2004), there are 6 aspects to some brand's ident